When talking to clients, I often hear the question "Should I blog". And my answer is quite simply a big ‘YES’.
For the last ten years or so, social media has changed drastically. What was mainly used to communicate with friends, family, and fellows, is now being widely used to brand your business. And blogging is one of the best methods to brand yourself.
Though, blogging is not a new term anymore, people are still afraid to invest in this great method of bringing organic traffic. “Why people are afraid to invest in blogging” will be discussed in another blog. Here, we’ll talk of the benefits you’d get from your business blog.