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Using Technology for Business Office Automation

office automation

Even if you do not realize it, technology is a major part of any modern business. The use of office automation software and technology has completely changed the way many tasks are handled.

The most commonly used office automation technology is financial software for automating payroll, invoicing, and other finances. Though, there are many other ways that you can use technology to automate tasks. With the right software, you can improve productivity and streamline your daily business operations.

How Can Business Office Automation Software Help You?

[su_pullquote align=”right”]How Can Business Office Automation Software Help You? Click To Tweet[/su_pullquote]

To explore the many ways that technology can free up time and save you money, you will need to evaluate your current business operations. Consider each department within your company and ask yourself, “which repetitive tasks eat up the most time?”

Look for ways that you can incorporate office automation software to handle common tasks. This could include automating targeted email campaigns or even inventory management.

What are Some Examples of Office Automation Software?

Almost any task that you complete on the computer on a regular basis can be automated using special software or web-based applications. These applications can free up manpower, save costs, and eliminate the risk of human error. Here are a few examples of tasks that can easily be outsourced to your computer:

  • Customer relationship management
  • Social media posting
  • Targeted email campaigns
  • Employee scheduling
  • Invoicing and inventory management
  • Payroll and other bookkeeping tasks

CRM, or customer relationship management, refers to tasks and procedures for keeping track of customers. This includes contact information, sending out newsletters or updates to customers, responding to customer inquiries, and automated responders. These are tasks that you may commonly perform in order to keep up with your customers and meet their demands. Using a CRM office automation application, you can automate the majority of your customer relationship tasks.

Record keeping is another area where office automation is useful. From inventory management to payroll, all of your bookkeeping should be handled electronically. You can save time handling payroll, quarterly taxes, and all of your business finances.

Along with office automation software for record keeping, with an automated backup service, you can ensure you always have duplicates of any invoices or other records. You will never have to worry about losing an important document, receipt, or other file.

Office Automation Can Increase the Effectiveness of Your Marketing Strategy

[su_pullquote align=”right”]Office Automation Can Increase the Effectiveness of Your Marketing Strategy Click To Tweet[/su_pullquote]

While streamlining finances and customer relations are great reasons to use office automation technology to improve your business, one of the greatest examples of office automation in action is using software for your marketing strategies.

Targeted email campaigns, social media posting, and other marketing tasks can be automated with easy-to-use office automation software. When you are dealing with hundreds of emails, in a targeted email campaign, you need some type of software to manage contact lists, subscribers, and the sending of mass emails. Set an automated schedule to send out newsletters, sales information, and social media posts.

Using office automation for marketing also provides you with analytics. Track the success of your marketing efforts, examine the statistics about your email campaigns or the number of people that have interacted with your social media postings.

Examine Your Current Business Practices and Evaluate Your Daily Operations

Technology is everywhere, there is no getting around it. If you want to cut down on marketing costs, consider using some form of office automation software. Examine your current business practices and evaluate which tasks could be completed, or at least streamlined, by using available technology. Consider the amount of time that you or your employees spend on different tasks and then find the right office automation software.

Look into different software that is designed to provide specific office automation services, including marketing solutions, bookkeeping, and any other business operations.

Many of these office automation services or applications have a monthly fee or a larger one-time fee. When you consider the number of hours that you can free up, office automation is almost always a good idea.

Using technology for business office automation is not a new concept. With every new development in technology, businesses look for ways to cut costs, free up manpower, and reduce the risk of human error. We may even get to the point where 99% percent of your business is automated using computers, but for now – make an effort to find office automation software for your most time-consuming tasks.

10 Ways To Build Your Email List

Emai lList Building

10 WAYS TO BUILD YOUR EMAIL LIST

 

Whether you like it or not, email marketing works! There are 2 paths from which to choose. Ethical or unethical. Most of you already know what unethical email marketing looks like. It’s called SPAM! That is not the path I will be offering. Contained here is a list of 10 ways to ethically create and grow your email list so you can stay in contact with your customers (past, current and future).

To read the full article click on the via link

1. How To Grow Your Email List And Build Your Tribe

grow your email list build your tribe
via LuckyBitch.com

 

2. How To Build Your Email List


via FastCompany.com

 

3. How To Choose A Solid Email Service

find the best email service for your business
via copyblogger.com

 

4. Building Your Email List From Scratch

signups
Image via alcaladigital.com

via sonicbids.com

 

5. How To Use Social Media To Build Your Email List

Managing Your Social Media Workshop
via  ContentSparks.com

 

6. How To Build And Grow Your Email List

emailList
via marketingtechblog.com

 

7. How To Build An Email Campaign When Your Client Has No List

Email-Prospecting
via blog.act-on.com

 

8. How To Build An Email List For Your Business

Build an email list
via timfelmingham.com

 

9. How To Build Your List Without Giving Away an MP3

Building your email list without MP3s
via diymusician.cdbaby.com

 

10. How To Balance Multiple Projects While Building Your List

Nathalie Lussier Quote
via suitcaseentrepreneur.com

My Top 10 Shakespeare Quotes

William Shakespeare's Topo 10 Quotes To Live By

William Shakespeare's Topo 10 Quotes To Live By

My Top 10 Shakespeare Quotes offer universal advice to live by.

1. HAMLET – Act IV, Scene 5
We know what we are,but know not what we may be


2. ALL’S WELL THAT ENDS WELL – Act I, Scene 1
Love all, trust a few, do wrong to none


3. THE MERRY WIVES OF WINDSOR – Act II, Scene 2
Better three hours too soon than a minute late


4. TWELFTH NIGHT – Act I, Scene 1
If music be the food of love, play on


5. ROMEO AND JULIET – Act II, Scene 2
Favorite Shakespeare Quotes


6. AS YOU LIKE IT – Act II, Scene 7
Favorite Shakespeare Quotes


7. JULIUS CAESAR – Act I, Scene 2
Favorite Shakespeare Quotes


8. AS YOU LIKE IT – Act V, Scene 1
Favorite Shakespeare Quotes


9. JULIUS CAESAR – Act II, Scene 2
Cowards Die Many times before their deaths, the valiant never taste of death but once


10. A MIDSUMMER NIGHT’S DREAM – Act I, Scene 1
The Course Of True Love Never Did Run Smooth

Using Niche Demographics in Your Market Research

niche demographics

Reaching more consumers does not automatically increase your sales. You can attract a thousand visitors to your website, but only a fraction of those individuals may be interested in what you have to offer. If you are receiving a steady flow of visitors to your website and it is not reflected in your sales, you may need to re-examine your market research.

By narrowing your focus to a niche demographic, you can make better use of your marketing resources and even compete with much larger companies.

Focusing on Niche Demographics is More Efficient

[su_pullquote align=”right”]Focusing on Niche Demographics is More Efficient Click To Tweet[/su_pullquote]

Some business owners avoid focusing their market research on a niche demographic, out of fear that they will exclude other groups of consumers. This could not be further from the truth. Instead of excluding anyone, you are simply using your market research more efficiently.

When your marketing efforts are too general, you run the risk of not making any impact on potential customers. With niche marketing, you are reaching a smaller market, but these customers are more likely to make a purchase or hire your services. If this sounds like a good idea to you, learn how to perform basic market research on your niche demographic.

Performing Market Research on Your Niche Demographics

You will first need to perform some market research on your niche demographics. This process may seem complicated at first, but the payoff is tremendous. By looking at where and how you reach your customers, you can better focus your marketing efforts.

The process for performing market research on a niche demographic includes the following steps:

  • Examine your current customers
  • Look at your competition
  • Analyze your product or service
  • Determine your niche demographics
  • Create personality profiles

Examine Your Current Customers

Start by looking at your existing customers. Try to find characteristics that link your customers. Where are they located? What are they buying from you? What input or feedback have they provided you?

If you have more detailed information, such as their background, income level, interests, or other personal details, make a list of these characteristics. They will be used when determining your niche demographics and making personality profiles.

Look At Your Competition

Next, look at your competition. You do not want to target the exact same market. This could help you choose your niche demographics. For example, if your competitors are selling similar products or services to large businesses, you may want to focus your attention on smaller business – if they are targeting customers with families, you may want to target single people.

Analyze Your Product or Service

You are getting closer to figuring your niche demographics, but you are not quite there. You now need to analyze your products or services. Create a list of benefits to using your products or services. Why would someone want to buy your products or hire your services? Use this list to start thinking about the type of people that would benefit most from what you are offering.

Determine Your Niche Demographics

You can now start figuring out whom you want to target. Think about who your existing customers are, whom your competition is targeting, and who would benefit most from your products or services.

Some of the demographics that you could consider include:

  • Age
  • Gender
  • Married or single
  • Geographical region
  • Education level
  • Income and wealth
  • Occupation
  • Ethnicity

You do not need to decide on a niche area using all of the demographics listed. Try to choose at least one or two demographics to make the focus of your targeted marketing. For example – if you are selling a video game, you may want to target single people in their twenties, if you are selling a luxury item, you may want to target wealthy individuals aged 50 to 60.

Remember to consider who is going to benefit most from your products or services and who is most likely to make that purchase.

Create Personality Profiles of Your Key Demographics

[su_pullquote align=”right”]Create Personality Profiles of Your Key Demographics Click To Tweet[/su_pullquote]

After deciding on your niche demographics, it is time to create personality profiles. Think of this as creating a short description of your target customer.

Close your eyes and imagine the customer that is making a purchase. What are they like? What are their interests, hobbies, attitudes? Write down anything that comes to mind, including the demographics that you decided on in the previous step.

Find out which social media platforms your niche demographics use most. Determine their average spending habits. Look into whether they are more likely to shop impulsively or cautiously. Are they likely to use coupons? How much time do they spend on the internet? Do they prefer to shop from their desktop computer or a mobile phone?

These personality profiles can be very useful for targeting a niche demographic. You will use them whenever creating a marketing strategy, writing a social media post, or sending out targeted emails.

How will this help you? The process is simple. Instead of writing an email or a social media post intended to promote your product or service, imagine that you are writing directly to the person that you created in your personality profile. If it helps – give them a name.

Whenever you create marketing content, imagine that you are speaking directly to “Fred’ or “Wilma”. You know Fred and Wilma and you know why they want your products or services.

Focus on Your Niche Demographics

You can now focus on a specific niche demographic whenever performing market research. When you use marketing tools, such as Google Adwords, Facebook Ads, or any pay-per-click advertising, you can narrow down your focus and try to reach a specific group of people.

Instead of trying to reach everyone, focus on your pals Fred and Wilma.

5 Key Components of Effective Online Branding

For most businesses, a major part of success comes from the connection that they can make with their customers. This includes the building of your online brand. When you are able to expand your online branding, customers can easily identify what it is that you are offering and why they should choose your products or services.

What is Online Branding?

The term online branding gets tossed around a lot, but what exactly does it mean? Online branding simply refers to how your business entity is perceived by customers online. At the simplest level – your brand is your business or your primary products and services.

Online branding is a large factor, when it comes to increasing your online presence. Sure, you can spend money on pay-per-click advertising, targeted email campaigns, and other forms of online marketing, but those methods only bring the customers to your doorstep.

Why should they step inside and look at what you have to offer? If you have a clear, direct message, customers will know what to expect and will become more likely to explore your website and browse your products or services.

With effective online branding, you can reach more potential customers and drive more traffic to your website. To ensure you are going about the process of building your online brand correctly, look over these 5 key components for effective online branding.

#1 – Research Your Audience

The first step to take is researching your audience. If you want to build your brand, you need to know who your audience is. Learn more about what they are looking for. Determine who your key demographic is. Create a standard customer profile and include the typical age, gender, occupation, income, region, and interests of your core customers.

Obviously, you may not have a just one type of customer that you are targeting, but focusing on a specific demographic can help you learn how to effectively target your customers. By narrowing down your attention to a single customer profile, you can develop your marketing skills and begin building your online brand. Eventually, you will be able to take these same steps to target other demographics.

#2 – Decide On Your Message

After researching your core audience, decide on the message that you want to deliver. What is it about your products or services that you would like your customers to know about? Focus on creating a voice for your brand. Remain consistent with the way that you deliver your message. This includes the tone that you use in your marketing, blog articles, and product descriptions.

Keep this tone in mind, whenever you engage in any form of marketing. Speak to your audience, converse with them, but do not throw content at them.

#3 – Use Multiple Marketing Methods for Online Branding

[su_pullquote align=”right”]Use Multiple Marketing Methods for Online Branding Click To Tweet[/su_pullquote]

You should never fully rely on one method of marketing. Try to include multiple marketing efforts, including social media postings, blog articles, targeted email campaigns, and provide them with relevant content. In fact – the majority of the content that you deliver to your audience should be useful, relevant information that they can actually use.

As you explore different channels for reaching your audience, again, remember to focus on sticking to your original message and tone. Consistently use the same techniques to build your online brand. Inconsistency will drive them away or even confuse your audience.

#4 – Include Social Media Integration

As mentioned, social media posting should be a part of your marketing efforts. It is a great way to reach your audience and actively engage them in conversation. People can easily comment on your posting and ask you direct questions. They can share the information that you provide, building more backlinks for your website and increasing social media chatter.

If you have no idea what type of content you should be offering your audience, take a look at your competitors. You should never try to emulate your competition, but looking at their efforts, their branding, can help point you in the right direction. See if they are more active on Facebook, Twitter, LinkedIn, or Google Plus.

#5 – Increase Exposure Using Online Branding

[su_pullquote align=”right”]Increase Exposure Using Online Branding Click To Tweet[/su_pullquote]

Using multiple marketing methods and including social media integration is all part of the overall goal – increasing your online exposure. Start building your online reputation and getting your name out there.

One way to increase your exposure is to network more with your peers. Increase your reputation as a voice of authority in your industry. Your peers will recognize your value and even share your posts and blog articles with their own customers.

Putting It All Together

Combining these concepts and putting it all together, you can begin promoting your online brand and expanding your market base. Always start with a solid profile of your core audience. Learn more about their interests. Use this information to decide on what type of message you need to deliver and the tone that you should use for your online brand.

Make sure that you employ a variety of marketing methods, with a large focus on social media integration. Interact with your customers and respond to their comments on social media or on your blog articles. Combine all of these methods to increase your online exposure and promote your brand.

The Web Presence Institute

Following these steps is not overly complicated, but if you need help – there are plenty of resources available, including a variety of webinars that will walk you through the process setting up your website, your social media profiles, and using online marketing to reach your customers. Learn more about the Web Presence Institute, in order to expand your online brand and increase your web presence.

How to Increase Business Opportunity Leads Using Blogs

Increase Leads

Generating new business opportunity leads is one of the key factors for success and business growth. As it turns out, blogging is one of the most effective ways to gather these leads, as well as grow your market base and reach more customers. Businesses that blog on a regular basis receive 55% more website visitors and 126% more leads than businesses that decide not to blog.

Blogging Improves Search Engine Optimization

How does blogging provide such an increase in leads and website traffic? Part of the reason stems from the improved SEO (search engine optimization). When you add a new blog article every week, or every couple of weeks, you are constantly adding fresh, new content to your website.

Search engines, including Google, place a priority on websites that are regularly updated. It makes sense that fresh content would be more relevant to a search query than older content. All it takes is two to four articles per month, to begin boosting SEO and attracting new visitors.

Increased Website Traffic Provides More Business Opportunity Leads

[su_pullquote align=”right”]Increased Website Traffic Provides More Leads Click To Tweet[/su_pullquote]

As your website gains more traffic, you will naturally gain more sales leads. Along with more web traffic and creating more leads, the sharing of your blog articles on social media will also help boost your potential leads.

People tend to share information that they find useful or articles that trigger an emotion. Let’s face it, there is no real reason for a website visitor to share a link to your homepage or services page with their friends and family on Facebook or Twitter. On the other hand, an article that offers beneficial information that provides real value is something that your customers may want to share with others.

Informative Blogs Improve Customer Trust

Your customers will appreciate the information that you provide. By sharing relevant, useful information, you are showing your customers that you care – that you want them to be able to find helpful information, tips, and suggestions, about topics related to the products, services, or industry that you are involved in.

Combining Blogging and Social Media

Blogging on a regular basis, combined with an effective social media strategy, helps you get your name out there and reach more people. This offers the best opportunity for instant feedback from your visitors. People will leave comments on blogs and across social media platforms.

Listen to what people have to say, where their interests lay, and what they are looking for. You can use this information to gain more insight about the interests and desires of your key demographics. You can communicate directly with your customers on a level that was not available before the rise of the internet. Harness the power of digital communication and connect with your customers through a combination of social media marketing and regular blogging.

Focus on Quality, Useful Information

The quality of the content that you post to your business blog is just as important as the frequency of your posts. Some businesses struggle to consistently release new, informative information. Without an effective strategy in place, you may not get the results that you want or generate any additional business opportunity leads. Your business growth is connected to these leads. This is how you reach out and attract new clients or customers.

Create Your Own Blog Articles or Hire Out

[su_pullquote align=”right”]Create Your Own Blog Articles or Hire Out Click To Tweet[/su_pullquote]

If you do not already have a blog on your business website, then you need to decide whether you want to create your own blog articles or hire out. Being able to devote the time to create original blog articles on a weekly basis is not a luxury that every business owner has. If you feel that you would not be able to keep up with a regular blogging schedule, then your best option is to hire someone else do it.

For a relatively small fee, you can begin taking advantage of the most effective form of marketing – blogging. You get to decide on the frequency of the posts, the topics, the tone and style, and whether you would like to combine this with a social media posting strategy.

When you compare services for quality blog writing and social media posting to other forms of marketing, you will quickly see that blogging offers the best return on investment for business opportunity leads. Pay-per-click advertising, targeted email campaigns, and press releases can all cost hundreds of dollars per month, in order generate sales, while blogging is relatively inexpensive.

Best of all – it does so much more than just draw visitors to your website. Unlike other forms of marketing, you actually get to connect with your customers, build trust, and learn more about what they think and are interested in. If you want to make the most of your marketing efforts, or if have not yet introduced a marketing strategy to your business, blogging is the place to start. Begin with a blog article per week and get ready to connect with your customers like never before.

Blogging Adds Great Return On Investment

return on investment

As a business owner, you understand that for every dollar going out, there should be more than a dollar coming back in. Return On Investment (ROI) means that you will spend some capital up front in hopes of not only recouping your initial investment, but generating profit above and beyond that initial outlay. The problem for most start up entrepreneurs is FEAR. There is a certain fear that comes with spending money on the unknown. If you have never tried a specific form of marketing before, you may not be willing to spend a portion of your marketing budget on it. This is often the case with blogging.

You Need More Than Just a Website

[su_pullquote align=”right”]You Need More Than Just a Website Click To Tweet[/su_pullquote]

Many business owners assume that having a website and setting up a Facebook account is as far as they need to go, in order to make their presence known online. The truth is, all that does is create a destination. You need to use online marketing, in order to direct people to this destination.

Most Effective Forms of Marketing

When it comes to online marketing, there are a lot of different solutions, including pay-per-click advertising, press releases, targeted email campaigns, and blogging. Out of all these options, blogging just may offer the best return on investment.

With regular blog posts, your blogs are working for you day and night. They are available for viewing online at any time. This increases the online exposure of your business and improves your search engine optimization.

Build Trust with Your Customers

[su_pullquote align=”right”]Build Trust With Your Customers Click To Tweet[/su_pullquote]Increasing the number of links to your website and gaining more visitors are both great reasons to start blogging, but it also helps build trust with your customers. The information that you post should contain helpful information that your customers will actually benefit from. 81% of online consumers trust the information and advice that they get from blogs.

Continue Posting on a Regular Basis

As with putting up a website, you cannot put up a single blog post and hope for the best. You need to continue posting new blog articles on a regular basis. This provides your visitors with more of a reason to keep coming back and seeing what you have to offer. By the time you post more than 21 blogs, the traffic generated by your blogs can increase by up to 30%.

Time to Make a Choice

I am not selling you anything, I am simply presenting you with options. You need to decide what your next move is. Do you want to do the work yourself, to further promote your business online and attract new customers, or do you want to outsource the work and pay someone to do the work for you.

Blogging provides one of the best returns on initial investment, when compared to other forms of online marketing. Small businesses that use blogs generate 126% more sales leads than small businesses that do not blog.

Putting up a website and calling it a day is simply not going to cut it, especially when you are trying to actively compete in a modern market. Learn more about affordable blogging services, easy to follow webinars, and other marketing solutions for your business.

References:

www.blogher.com/women-and-social-media-2012

www.trafficgenerationcafe.com/how-blogging-increases-lead-generation/

www.thinkcreativedigital.com/blog/bid/136585/Increase-Lead-Generation-by-126-Through-Better-Blogging

What Kind Of Entrepreneur Should You Be

What Kind Of Entrepreneur Should You Be

An entrepreneur is a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. If you have a dream of becoming an entrepreneur and running your own business, you need to have a purpose. Defining your purpose allows you to better serve your clients and to provide a clearer focus as to where your business is headed. It is one of the crucial components of any business, and should be made a top consideration during the initial stages of compiling a business plan.

When you feel that you have a good grasp of your purpose, ask yourself these four questions:

  1. Who are you serving?
  2. What is the problem that you are solving?
  3. How do you solve that problem?
  4. Why are you doing this?

These are the types of questions that you need to ask yourself, truthfully, to ensure you are placing your focus where it needs to be – on the future and longevity of your business.

Who Are You Serving?

The very first question that you should ask yourself is – who are you serving? What is your main niche market that you are targeting? Having a target audience in mind helps you reach a specific demographic. Start thinking about who is going to benefit most from what you have to offer.

Focusing in on a niche area of your given industry is a great way to improve your marketing strategies and connect with customers. Narrowing your market base to a smaller demographic allows you to easily understand the nuances of targeted marketing.

What is the Problem That You Are Solving?

You need to have a clear vision of the problem that you are solving. What problem does your product or service solve? Think about your niche market. What are the problems that your core demographic often deals with? Decide early on what problem your clients will be able to overcome by purchasing your items.

How Do You Solve That Problem?

Next, you should think about how you are able to solve problems for your clients. Make sure that you can easily explain how using your product or service is the right solution for a specific need or problem. Refer back to the problem you decided on and how your solution will help.

Why Are You Doing This?

Your first reaction to the question, “why are you doing this,” should not be, “take make lots of money.” Sure, money is great, but when all of your energy is wrapped up in the financial side of running a business, your entire business is driven by fear. This leads to poor decisions, inferior products or services, and less interest in the needs of your clients.

For a business to succeed, your reasons should be reward based. If you are focusing on providing a superior product or service and truly aim to help people, you will benefit.

Purpose Driven Content

When you have a clear picture of the purpose and function of a product or service, you can begin delivering purpose driven content. During direct forms of marketing, your efforts should be centered on promoting the purpose your products or service provides.

As you create advertising campaigns, social media posts, blog articles, targeted emails, and other marketing methods – go back to the questions, “what problem does it solve?” and “how does it solve that problem?”

Instead of saying to consumers, “buy this now,” you explain how they can overcome a specific problem or otherwise benefit from the item that you are promoting.

Stay Focused on Your Purpose

Find a business that you love and that you would do, whether or not there is money involved. This will make it easier to stay focused on your purpose. Always be moving forwards towards your goals. Reaching these goals is simpler when your business, your products, or your services have a clearly defined purpose.

The center of your purpose is serving your clients. You are looking at which of their problems you can solve and what solutions you have to offer. Create a quality product or service and consumers will recognize the advantages it provides.

Whenever you feel that your business is steering off course, go back to these four questions – remind yourself of the initial ideas and motivations that were driving your business.

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