As a business owner, you understand that for every dollar going out, there should be more than a dollar coming back in. Return On Investment (ROI) means that you will spend some capital up front in hopes of not only recouping your initial investment, but generating profit above and beyond that initial outlay. The problem for most start up entrepreneurs is FEAR. There is a certain fear that comes with spending money on the unknown. If you have never tried a specific form of marketing before, you may not be willing to spend a portion of your marketing budget on it. This is often the case with blogging.
You Need More Than Just a Website
Many business owners assume that having a website and setting up a Facebook account is as far as they need to go, in order to make their presence known online. The truth is, all that does is create a destination. You need to use online marketing, in order to direct people to this destination.
Most Effective Forms of Marketing
When it comes to online marketing, there are a lot of different solutions, including pay-per-click advertising, press releases, targeted email campaigns, and blogging. Out of all these options, blogging just may offer the best return on investment.
With regular blog posts, your blogs are working for you day and night. They are available for viewing online at any time. This increases the online exposure of your business and improves your search engine optimization.
Build Trust with Your Customers
[su_pullquote align=”right”]Build Trust With Your Customers Click To Tweet[/su_pullquote]Increasing the number of links to your website and gaining more visitors are both great reasons to start blogging, but it also helps build trust with your customers. The information that you post should contain helpful information that your customers will actually benefit from. 81% of online consumers trust the information and advice that they get from blogs.
Continue Posting on a Regular Basis
As with putting up a website, you cannot put up a single blog post and hope for the best. You need to continue posting new blog articles on a regular basis. This provides your visitors with more of a reason to keep coming back and seeing what you have to offer. By the time you post more than 21 blogs, the traffic generated by your blogs can increase by up to 30%.
Time to Make a Choice
I am not selling you anything, I am simply presenting you with options. You need to decide what your next move is. Do you want to do the work yourself, to further promote your business online and attract new customers, or do you want to outsource the work and pay someone to do the work for you.
Blogging provides one of the best returns on initial investment, when compared to other forms of online marketing. Small businesses that use blogs generate 126% more sales leads than small businesses that do not blog.
Putting up a website and calling it a day is simply not going to cut it, especially when you are trying to actively compete in a modern market. Learn more about affordable blogging services, easy to follow webinars, and other marketing solutions for your business.