As a business owner, you understand that for every dollar going out, there should be more than a dollar coming back in. Return On Investment (ROI) means that you will spend some capital up front in hopes of not only recouping your initial investment, but generating profit above and beyond that initial outlay. The problem for most start up entrepreneurs is FEAR. There is a certain fear that comes with spending money on the unknown. If you have never tried a specific form of marketing before, you may not be willing to spend a portion of your marketing budget on it. This is often the case with blogging.
Many business owners assume that having a website and setting up a Facebook account is as far as they need to go, in order to make their presence known online. The truth is, all that does is create a destination. You need to use online marketing, in order to direct people to this destination.
When it comes to online marketing, there are a lot of different solutions, including pay-per-click advertising, press releases, targeted email campaigns, and blogging. Out of all these options, blogging just may offer the best return on investment.
With regular blog posts, your blogs are working for you day and night. They are available for viewing online at any time. This increases the online exposure of your business and improves your search engine optimization.
As with putting up a website, you cannot put up a single blog post and hope for the best. You need to continue posting new blog articles on a regular basis. This provides your visitors with more of a reason to keep coming back and seeing what you have to offer. By the time you post more than 21 blogs, the traffic generated by your blogs can increase by up to 30%.
I am not selling you anything, I am simply presenting you with options. You need to decide what your next move is. Do you want to do the work yourself, to further promote your business online and attract new customers, or do you want to outsource the work and pay someone to do the work for you.
Blogging provides one of the best returns on initial investment, when compared to other forms of online marketing. Small businesses that use blogs generate 126% more sales leads than small businesses that do not blog.
Putting up a website and calling it a day is simply not going to cut it, especially when you are trying to actively compete in a modern market. Learn more about affordable blogging services, easy to follow webinars, and other marketing solutions for your business.
One of the hardest parts of running a business is setting the prices for your products or services. Many businesses make the mistake of setting their prices too high, too low, or without any real thought. The key to effective pricing strategies is to focus on the value.
Value based pricing is what occurs when you truly consider the real worth of a product or service – as opposed to focusing on offering the lowest price or making the most money.
When you focus on beating your competitor’s prices, you end up in a bidding war to see who can get to zero the fastest. No wins, everyone loses, especially the customers and clients. They do not end up with a quality service, due to businesses cutting corners and doing everything they can to offer the lowest price.
Underselling your product or service is going to get you nowhere fast. You cannot expect to continue to cover costs and keep your business afloat, by constantly cutting costs and cutting corners.
There is also no guarantee that consumers will automatically choose the product or service that is offered at the lowest price. In fact, more often than not, if presented with three price points for a similar product – most consumers will choose the price in the middle.
The given impression is that the cheapest item may not be as effective at whatever solution it provides, while the most expensive is likely over priced, which leaves the majority of consumers to assume the middle price provides the best value.
Instead of worrying too much about your competition, focus on your own goals and offering your clients that best service or product that you can. Base your prices on the real value that your clients will get. If your product or service really provides the solution for the problem it is being used for, people will pay a fair price.
Value based pricing is set on the actual value that you perceive. As you come up with a price, always pause and consider if you would be willing to pay that much for the service or product that you are promoting.
The concept of value based pricing should be applied to all of your products or services. To do this, you need to consider what goes into making your product or service. Look at the costs of production, creation, or the amount of time spent developing your product.
Remember to avoid under selling your product or choosing a price that is too high – both of which will cut off a portion of your potential market base.
If you think that your prices are too high, compared to your competitors, but feel that they are fairly based on the real value that they provide – let your customers funnel through. The consumers that can see the actual value your product or service provides will come back around to you.
Listen to any feedback that you get from customers. Consider adding a feedback form when customers complete a purchase online or by sending out an email after fulfilling a contract or completing a service.
If the majority of your clients exclaim about the value that they are getting, perhaps your pricing was a little low. On the other hand, if you see a steady stream of comments about the high costs, then you may have set your sights too high. Pay attention to what your clients or customers have to say about your pricing and any other details that you could use to improve your products or services.
Value based pricing is about setting a fair price based on the real worth and value of your products or services. Take your time when setting prices. Do not focus too much on your competition’s prices. Listen to what your clients have to say about your pricing.
Keep these suggestions in mind, every time that you need to come up with the price of an item. These are simple concepts that every business can benefit from. When you use value based pricing, you will get customers. Consumers respect an honest price for a quality product or service. Start being honest with your customers and yourself and always use value based pricing.
Are you doing everything you can to increase your web presence? There are many different factors that determine search engine rankings. Search engines will look at the relevance of the content, the proper usage of keywords, the number of back-links, and also how fresh the content is. So is your website dead or alive? If you feel that you are not getting the results you would like from your website, you need to consider this question.
While having a blog section on your website is beneficial, you also need to ensure that you update it regularly – by posting new articles. When it comes to a dead site versus a live site, search engines give priority to a live site. What good is a blog, if it can no longer help your customers or your website traffic? Learn more about updating old content and the benefits of keeping your website active.
One of the criteria used by major search engines, such as Google or Bing, is how fresh the content on a web page is. For example, when a search result comes down to two separate web pages that are equally relevant to a search term, one that is several months old and one that was posted a week ago, the newer post would receive a higher ranking.
Outdated material is a major no-no. If you have a blog and the last post was a year ago, that sends a negative message to both your potential customers and Google. A couple of the main purposes of having a blog is to keep your customers informed and to remain relevant in search engines.
When a visitor can see that your last post was quite some time ago, they may not feel that your business is actively engaging with customers or offering beneficial information. They may even wonder if you are still in business. It is kind of like driving past a store and seeing a “closed” sign on the door, in the middle of the day.
Basically, newer content is going to be more relevant in search engine results than older content.
There are several major benefits of keeping your blog active. When you post regularly, you are continuing to provide your customers with helpful information. You can increase the number of backlinks to your website, start building trust between you and your clients, and reach more people. Here is an overview of the main benefits of active blogging:
For the most part, the purpose of online marketing is to reach more customers and increase your web presence. Blogging remains one of the most effective ways to achieve this. It can build customer loyalty and allow you to explain how to use your products or services. Blogging also gives you something to share through your social media profiles.
Nowadays, most businesses use blogging as a part of their online marketing strategy. If you are not following suit, your competition will have an edge on you. That is why I recommend updating your blog at least once per month. If you have the resources, blogging on a weekly basis is even more beneficial.
You may also want to consider setting up a regular blogging schedule. When visitors get used to the day of the week that you post your blogs, they are more likely to check back and take a look at your latest post. Repeat traffic can be difficult to achieve, so take advantage of this and the other benefits of keeping your blog active.
Along with regular blog posting, pay attention to the content on your business web pages, such as your home, about, services, and product pages. Watch out for any content on your site which would expose the fact that it hasn’t been updated in a long while. In addition to adding new blog articles on a regular schedule, consider updating your old content. Go through the major web pages of your site and look for references to products, services, or events that are no longer relevant.
If you come across old content, give it an update. You may even want to think about updating your web pages on occasion. Rewrite some of the content on a web page. Whenever your website is updated, your sitemap should be updated as well. The time stamp that appears in your sitemap is used by search engines to determine the age of web page and blog articles.
Having a blog is a great way to increase website traffic and reach more customers. Visitors are more likely to share relevant content with their friends and family on social media. Blogging on a regular basis can increase your search engine rankings and draw more people to your website. With a quality blog and regularly posting, you can start increasing your web presence.
If you want to learn more about how to add a blog to your website, or if you need help with any of your website needs, take a moment to explore some of my other blog articles or look over some of the services that I provide. Thank you for reading and remember that you can always contact me with any of your online marketing questions.
What is a blog and is it necessary? Well, it’s no longer just a fad used by people to talk about their daily life. Nowadays, most businesses are using blogs to reach out and connect with their customers. With a blog, you have the opportunity to give your customers further insight into your products, services, and topics relevant to your business. Blogs make up a large portion of the webpages available online and they are here to stay. So, is blogging really necessary for your business? Yes, if you want to make the most of online marketing and reach as many potential customers as possible.
Before getting into the specifics of how you should go about adding blog articles to your website, let’s take a look at the primary reasons why blogging is beneficial. It can be hard to really visualize the importance of blogs, from an online marketing standpoint, without looking at the facts. Here are the main advantages to consider:
With a blog, you have the perfect opportunity to use specific keywords on your website and boost your search engine optimization. Keywords should always be carefully selected based on their monthly search volume and the level of competition you face using that keyword. Using online resources, such as Google AdWords, you can determine which keywords or keyword phrases will be most effective and narrow down your focus towards a specific niche category.
Another search engine optimization benefit provided by regular article posting is the fact that search engines can see that your website is active and updated consistently. Search engines tend to place an emphasis on fresh content in search engine rankings.
By making sure that you are adding relevant content to your site and blogging about topics that your visitors will find useful, you’re increasing the likelihood that your visitors will share the blog posts on social media. To put it simply, there is no real reason for a visitor share a random page from a business website. A blog article, on the other hand, should contain useful information that a visitor may wish to pass along to their friends or family on Facebook, Twitter, and social media platforms. This creates social media chatter, another factor used by search engines in determining search engine rankings.
Blogging also helps you establish you and your business as a voice of authority and a leader in the specific niche that you are focused on. Write about what you know. Use your knowledge to help keep your customers informed and explain in detail – topics that are related to your products or services. Not only does this increase the chances of customers wanting to share your articles, you may even find others in the same industry using your blog articles as a reference on their own websites. This builds backlinks and helps place your business as a leading source of information in your industry.
How often you post is going to be up to you, but I’ve found that posting a new article at least once per week is the most effective way to benefit from blogging. The frequency of your posts is important for several reasons. First, it gives your regular visitors a reason to check back and visit your website more than once. Gaining repeat visitors is one of the most difficult parts of online marketing. Posting on a consistent basis also provides a bonus to your search engine optimization. It shows Google and other search engines that your website is updated regularly and is likely to contain relevant information.
There are many different options and techniques for promoting your blog posts. Every time you post a new blog article, a link should be shared to your social media profiles. This lets your social media followers know when a new article is posted, so you again gain that repeat traffic. Share your posts to Facebook, Twitter, and LinkedIn. Also, make sure that your blog page contains links to your social media profiles. Your visitors should not have to search to find your social media profiles. And after reading a helpful article, they be more likely to start following you on Facebook or Twitter.
The topics of your blog articles will depend on your industry and your niche. Having a niche category within an industry helps you reach a target audience without as much competition. For my own business, I try to come up with a list of topics that I would like to discuss. Create a list and from there you can pick and choose what topics you want to cover during any particular week. Try to branch out and offer a wide range of blog articles, while ensuring you are still covering information that is relevant to your niche category. It’s also a good idea to post articles that are at least 500 words in length. This gives you enough room to create a helpful article, which can be expanded upon as needed
Blogging is definitely a necessity for any modern business. It offers some of the best ways to reach more people, gain more social media followers, and show potential customers that you know what you are talking about. Blogging helps build trust between you and your customers, by providing content that they can actually use.
There are many different ways to get started with blogging, but I suggest you begin by looking at your entire online marketing approach. Increasing your web presence is the primary goal behind business blogging. By combining blogging with a quality website, regular social media activity, targeted email lists, and other online marketing techniques, you can create a successful strategy for expanding your web presence.
If you want to learn more about blogging and how your business can benefit, look over some of my other articles. I also offer a complete Web Presence Seminar that breaks down each of the steps involved in promoting your business through online marketing. Thank you for reading and feel free to contact me with any questions.