When you hear those words, it’s usually not in a positive context. Generally, it means someone’s about to treat you in a way you wouldn’t prefer… but they don’t want you to take it personally. After all, as they might also say, “it’s just business.”
Since when were “business” and “personal” two completely different things?
Truth is, they aren’t.
People do business with people they know, like, and trust.
And that’s personal!