10 WAYS TO BUILD YOUR EMAIL LIST
Whether you like it or not, email marketing works! There are 2 paths from which to choose. Ethical or unethical. Most of you already know what unethical email marketing looks like. It’s called SPAM! That is not the path I will be offering. Contained here is a list of 10 ways to ethically create and grow your email list so you can stay in contact with your customers (past, current and future).
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Reaching more consumers does not automatically increase your sales. You can attract a thousand visitors to your website, but only a fraction of those individuals may be interested in what you have to offer. If you are receiving a steady flow of visitors to your website and it is not reflected in your sales, you may need to re-examine your market research.
By narrowing your focus to a niche demographic, you can make better use of your marketing resources and even compete with much larger companies.
Some business owners avoid focusing their market research on a niche demographic, out of fear that they will exclude other groups of consumers. This could not be further from the truth. Instead of excluding anyone, you are simply using your market research more efficiently.
When your marketing efforts are too general, you run the risk of not making any impact on potential customers. With niche marketing, you are reaching a smaller market, but these customers are more likely to make a purchase or hire your services. If this sounds like a good idea to you, learn how to perform basic market research on your niche demographic.
You will first need to perform some market research on your niche demographics. This process may seem complicated at first, but the payoff is tremendous. By looking at where and how you reach your customers, you can better focus your marketing efforts.
The process for performing market research on a niche demographic includes the following steps:
Start by looking at your existing customers. Try to find characteristics that link your customers. Where are they located? What are they buying from you? What input or feedback have they provided you?
If you have more detailed information, such as their background, income level, interests, or other personal details, make a list of these characteristics. They will be used when determining your niche demographics and making personality profiles.
Next, look at your competition. You do not want to target the exact same market. This could help you choose your niche demographics. For example, if your competitors are selling similar products or services to large businesses, you may want to focus your attention on smaller business – if they are targeting customers with families, you may want to target single people.
You are getting closer to figuring your niche demographics, but you are not quite there. You now need to analyze your products or services. Create a list of benefits to using your products or services. Why would someone want to buy your products or hire your services? Use this list to start thinking about the type of people that would benefit most from what you are offering.
You can now start figuring out whom you want to target. Think about who your existing customers are, whom your competition is targeting, and who would benefit most from your products or services.
Some of the demographics that you could consider include:
You do not need to decide on a niche area using all of the demographics listed. Try to choose at least one or two demographics to make the focus of your targeted marketing. For example – if you are selling a video game, you may want to target single people in their twenties, if you are selling a luxury item, you may want to target wealthy individuals aged 50 to 60.
Remember to consider who is going to benefit most from your products or services and who is most likely to make that purchase.
After deciding on your niche demographics, it is time to create personality profiles. Think of this as creating a short description of your target customer.
Close your eyes and imagine the customer that is making a purchase. What are they like? What are their interests, hobbies, attitudes? Write down anything that comes to mind, including the demographics that you decided on in the previous step.
Find out which social media platforms your niche demographics use most. Determine their average spending habits. Look into whether they are more likely to shop impulsively or cautiously. Are they likely to use coupons? How much time do they spend on the internet? Do they prefer to shop from their desktop computer or a mobile phone?
These personality profiles can be very useful for targeting a niche demographic. You will use them whenever creating a marketing strategy, writing a social media post, or sending out targeted emails.
How will this help you? The process is simple. Instead of writing an email or a social media post intended to promote your product or service, imagine that you are writing directly to the person that you created in your personality profile. If it helps – give them a name.
Whenever you create marketing content, imagine that you are speaking directly to “Fred’ or “Wilma”. You know Fred and Wilma and you know why they want your products or services.
You can now focus on a specific niche demographic whenever performing market research. When you use marketing tools, such as Google Adwords, Facebook Ads, or any pay-per-click advertising, you can narrow down your focus and try to reach a specific group of people.
Instead of trying to reach everyone, focus on your pals Fred and Wilma.
For most businesses, a major part of success comes from the connection that they can make with their customers. This includes the building of your online brand. When you are able to expand your online branding, customers can easily identify what it is that you are offering and why they should choose your products or services.
The term online branding gets tossed around a lot, but what exactly does it mean? Online branding simply refers to how your business entity is perceived by customers online. At the simplest level – your brand is your business or your primary products and services.
Online branding is a large factor, when it comes to increasing your online presence. Sure, you can spend money on pay-per-click advertising, targeted email campaigns, and other forms of online marketing, but those methods only bring the customers to your doorstep.
Why should they step inside and look at what you have to offer? If you have a clear, direct message, customers will know what to expect and will become more likely to explore your website and browse your products or services.
With effective online branding, you can reach more potential customers and drive more traffic to your website. To ensure you are going about the process of building your online brand correctly, look over these 5 key components for effective online branding.
The first step to take is researching your audience. If you want to build your brand, you need to know who your audience is. Learn more about what they are looking for. Determine who your key demographic is. Create a standard customer profile and include the typical age, gender, occupation, income, region, and interests of your core customers.
Obviously, you may not have a just one type of customer that you are targeting, but focusing on a specific demographic can help you learn how to effectively target your customers. By narrowing down your attention to a single customer profile, you can develop your marketing skills and begin building your online brand. Eventually, you will be able to take these same steps to target other demographics.
After researching your core audience, decide on the message that you want to deliver. What is it about your products or services that you would like your customers to know about? Focus on creating a voice for your brand. Remain consistent with the way that you deliver your message. This includes the tone that you use in your marketing, blog articles, and product descriptions.
Keep this tone in mind, whenever you engage in any form of marketing. Speak to your audience, converse with them, but do not throw content at them.
You should never fully rely on one method of marketing. Try to include multiple marketing efforts, including social media postings, blog articles, targeted email campaigns, and provide them with relevant content. In fact – the majority of the content that you deliver to your audience should be useful, relevant information that they can actually use.
As you explore different channels for reaching your audience, again, remember to focus on sticking to your original message and tone. Consistently use the same techniques to build your online brand. Inconsistency will drive them away or even confuse your audience.
As mentioned, social media posting should be a part of your marketing efforts. It is a great way to reach your audience and actively engage them in conversation. People can easily comment on your posting and ask you direct questions. They can share the information that you provide, building more backlinks for your website and increasing social media chatter.
If you have no idea what type of content you should be offering your audience, take a look at your competitors. You should never try to emulate your competition, but looking at their efforts, their branding, can help point you in the right direction. See if they are more active on Facebook, Twitter, LinkedIn, or Google Plus.
Using multiple marketing methods and including social media integration is all part of the overall goal – increasing your online exposure. Start building your online reputation and getting your name out there.
One way to increase your exposure is to network more with your peers. Increase your reputation as a voice of authority in your industry. Your peers will recognize your value and even share your posts and blog articles with their own customers.
Combining these concepts and putting it all together, you can begin promoting your online brand and expanding your market base. Always start with a solid profile of your core audience. Learn more about their interests. Use this information to decide on what type of message you need to deliver and the tone that you should use for your online brand.
Make sure that you employ a variety of marketing methods, with a large focus on social media integration. Interact with your customers and respond to their comments on social media or on your blog articles. Combine all of these methods to increase your online exposure and promote your brand.
Following these steps is not overly complicated, but if you need help – there are plenty of resources available, including a variety of webinars that will walk you through the process setting up your website, your social media profiles, and using online marketing to reach your customers. Learn more about the Web Presence Institute, in order to expand your online brand and increase your web presence.
Generating new business opportunity leads is one of the key factors for success and business growth. As it turns out, blogging is one of the most effective ways to gather these leads, as well as grow your market base and reach more customers. Businesses that blog on a regular basis receive 55% more website visitors and 126% more leads than businesses that decide not to blog.
How does blogging provide such an increase in leads and website traffic? Part of the reason stems from the improved SEO (search engine optimization). When you add a new blog article every week, or every couple of weeks, you are constantly adding fresh, new content to your website.
Search engines, including Google, place a priority on websites that are regularly updated. It makes sense that fresh content would be more relevant to a search query than older content. All it takes is two to four articles per month, to begin boosting SEO and attracting new visitors.
As your website gains more traffic, you will naturally gain more sales leads. Along with more web traffic and creating more leads, the sharing of your blog articles on social media will also help boost your potential leads.
People tend to share information that they find useful or articles that trigger an emotion. Let’s face it, there is no real reason for a website visitor to share a link to your homepage or services page with their friends and family on Facebook or Twitter. On the other hand, an article that offers beneficial information that provides real value is something that your customers may want to share with others.
Your customers will appreciate the information that you provide. By sharing relevant, useful information, you are showing your customers that you care – that you want them to be able to find helpful information, tips, and suggestions, about topics related to the products, services, or industry that you are involved in.
Blogging on a regular basis, combined with an effective social media strategy, helps you get your name out there and reach more people. This offers the best opportunity for instant feedback from your visitors. People will leave comments on blogs and across social media platforms.
Listen to what people have to say, where their interests lay, and what they are looking for. You can use this information to gain more insight about the interests and desires of your key demographics. You can communicate directly with your customers on a level that was not available before the rise of the internet. Harness the power of digital communication and connect with your customers through a combination of social media marketing and regular blogging.
The quality of the content that you post to your business blog is just as important as the frequency of your posts. Some businesses struggle to consistently release new, informative information. Without an effective strategy in place, you may not get the results that you want or generate any additional business opportunity leads. Your business growth is connected to these leads. This is how you reach out and attract new clients or customers.
If you do not already have a blog on your business website, then you need to decide whether you want to create your own blog articles or hire out. Being able to devote the time to create original blog articles on a weekly basis is not a luxury that every business owner has. If you feel that you would not be able to keep up with a regular blogging schedule, then your best option is to hire someone else do it.
For a relatively small fee, you can begin taking advantage of the most effective form of marketing – blogging. You get to decide on the frequency of the posts, the topics, the tone and style, and whether you would like to combine this with a social media posting strategy.
When you compare services for quality blog writing and social media posting to other forms of marketing, you will quickly see that blogging offers the best return on investment for business opportunity leads. Pay-per-click advertising, targeted email campaigns, and press releases can all cost hundreds of dollars per month, in order generate sales, while blogging is relatively inexpensive.
Best of all – it does so much more than just draw visitors to your website. Unlike other forms of marketing, you actually get to connect with your customers, build trust, and learn more about what they think and are interested in. If you want to make the most of your marketing efforts, or if have not yet introduced a marketing strategy to your business, blogging is the place to start. Begin with a blog article per week and get ready to connect with your customers like never before.
As a business owner, you understand that for every dollar going out, there should be more than a dollar coming back in. Return On Investment (ROI) means that you will spend some capital up front in hopes of not only recouping your initial investment, but generating profit above and beyond that initial outlay. The problem for most start up entrepreneurs is FEAR. There is a certain fear that comes with spending money on the unknown. If you have never tried a specific form of marketing before, you may not be willing to spend a portion of your marketing budget on it. This is often the case with blogging.
Many business owners assume that having a website and setting up a Facebook account is as far as they need to go, in order to make their presence known online. The truth is, all that does is create a destination. You need to use online marketing, in order to direct people to this destination.
When it comes to online marketing, there are a lot of different solutions, including pay-per-click advertising, press releases, targeted email campaigns, and blogging. Out of all these options, blogging just may offer the best return on investment.
With regular blog posts, your blogs are working for you day and night. They are available for viewing online at any time. This increases the online exposure of your business and improves your search engine optimization.
As with putting up a website, you cannot put up a single blog post and hope for the best. You need to continue posting new blog articles on a regular basis. This provides your visitors with more of a reason to keep coming back and seeing what you have to offer. By the time you post more than 21 blogs, the traffic generated by your blogs can increase by up to 30%.
I am not selling you anything, I am simply presenting you with options. You need to decide what your next move is. Do you want to do the work yourself, to further promote your business online and attract new customers, or do you want to outsource the work and pay someone to do the work for you.
Blogging provides one of the best returns on initial investment, when compared to other forms of online marketing. Small businesses that use blogs generate 126% more sales leads than small businesses that do not blog.
Putting up a website and calling it a day is simply not going to cut it, especially when you are trying to actively compete in a modern market. Learn more about affordable blogging services, easy to follow webinars, and other marketing solutions for your business.
An entrepreneur is a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. If you have a dream of becoming an entrepreneur and running your own business, you need to have a purpose. Defining your purpose allows you to better serve your clients and to provide a clearer focus as to where your business is headed. It is one of the crucial components of any business, and should be made a top consideration during the initial stages of compiling a business plan.
When you feel that you have a good grasp of your purpose, ask yourself these four questions:
These are the types of questions that you need to ask yourself, truthfully, to ensure you are placing your focus where it needs to be – on the future and longevity of your business.
The very first question that you should ask yourself is – who are you serving? What is your main niche market that you are targeting? Having a target audience in mind helps you reach a specific demographic. Start thinking about who is going to benefit most from what you have to offer.
Focusing in on a niche area of your given industry is a great way to improve your marketing strategies and connect with customers. Narrowing your market base to a smaller demographic allows you to easily understand the nuances of targeted marketing.
You need to have a clear vision of the problem that you are solving. What problem does your product or service solve? Think about your niche market. What are the problems that your core demographic often deals with? Decide early on what problem your clients will be able to overcome by purchasing your items.
Next, you should think about how you are able to solve problems for your clients. Make sure that you can easily explain how using your product or service is the right solution for a specific need or problem. Refer back to the problem you decided on and how your solution will help.
Your first reaction to the question, “why are you doing this,” should not be, “take make lots of money.” Sure, money is great, but when all of your energy is wrapped up in the financial side of running a business, your entire business is driven by fear. This leads to poor decisions, inferior products or services, and less interest in the needs of your clients.
For a business to succeed, your reasons should be reward based. If you are focusing on providing a superior product or service and truly aim to help people, you will benefit.
When you have a clear picture of the purpose and function of a product or service, you can begin delivering purpose driven content. During direct forms of marketing, your efforts should be centered on promoting the purpose your products or service provides.
As you create advertising campaigns, social media posts, blog articles, targeted emails, and other marketing methods – go back to the questions, “what problem does it solve?” and “how does it solve that problem?”
Instead of saying to consumers, “buy this now,” you explain how they can overcome a specific problem or otherwise benefit from the item that you are promoting.
Find a business that you love and that you would do, whether or not there is money involved. This will make it easier to stay focused on your purpose. Always be moving forwards towards your goals. Reaching these goals is simpler when your business, your products, or your services have a clearly defined purpose.
The center of your purpose is serving your clients. You are looking at which of their problems you can solve and what solutions you have to offer. Create a quality product or service and consumers will recognize the advantages it provides.
Whenever you feel that your business is steering off course, go back to these four questions – remind yourself of the initial ideas and motivations that were driving your business.
If you are not getting the results you want, from your efforts at promoting your business online, it is either because you are not offering useful information to your customers or you’re just being lazy. You have the power to increase your web presence and attract more customers, but not without taking direct action.
As a business owner, you should know that customers do not always just appear at your doorstep. You need to reach out and make your presence known. There is no magic bullet. It is time to step in front of the mirror and ask yourself some honest questions.
Are you willing to work hard? Are you willing to put in the time and effort it takes to create something meaningful? Something that people will value? If you don’t think you can handle this, you’re wrong! It’s not a question of ability, it’s a question of willingness. No matter who you are, no matter what life has thrown at you (I’ve had a LOT thrown at me!), you have the potential to succeed. It’s actually imprinted on your DNA. If I haven’t scared you off yet, you are probably up to the task. Read on.
If you’re not sure what service or product best suits you, tune in to my webinars where I help you discover your perfect business. Next decide what value you can provide to your clients. What is your specialty and why should they choose your services or products? What is your focus? What can you do for your clients and how can you help them? These are some of the things that you need to start asking yourself.
The purpose of online marketing is not just to attract a small group of potential customers. In order to gain the trust of your customers and keep them coming back, you need to establish yourself as a leading authority in your niche market. You have the knowledge and resources to accomplish this, so what are you waiting for?
You can begin setting yourself up as an authority, by providing relevant content that they can actually use. They will begin to see you as the source of quality, helpful information and content. Your clients should feel that you have their best interests in mind.
If you put in the work, you will get results. It is as simple as that. You cannot just launch a website and expect customers to come rushing to your doorstep. You need to make your presence known and continue offering something of real value.
By providing regular blog postings with relevant content, sharing useful information on social media, and keeping your clients up to date through email marketing campaigns, you will get concrete results. You will be able to track your progress by looking at your sales figures and examining your increased web traffic.
You need to step up and make a decision. Are you going to do the work or are you going to hire someone to do it for you? There are essentially three paths to choose – do it yourself, hire someone to do it, or pick and choose what tasks you want to outsource.
Teach a man to fish and he will have fish for life. Teach a business how to properly connect with their customers and they will have success. By learning how to handle some of these tasks on your own, or through your own marketing department, you can save money and expand your market potential.
Do not act like the kid outside the candy store with their nose pressed up against the glass. Come inside and take what you need. You have the potential, but what you do with it is your choice. Either you will activate it or not. Create what is around you, create your own success and open your own doors. You want to know the secret to success – work your ass off!
There may be risk involved. You may have to fail before you succeed, but if you keep getting up and applying the knowledge you’ve gain with each failure, you’re bound by universal probability to eventually succeed. Failing at SOMETHING is much better than succeeding at NOTHING. With just a few hours of your time, you can start taking steps in the right direction. By learning how to take advantage of the resources available to you, you will be able to expand your market base like never before. You have nothing to lose but time on the couch – the time to act is now.
You do not need to hire an expensive marketing agency and spend thousands of dollars. You can begin setting yourself up as a voice of authority in your niche all on your own. With the Web Presence Institute, you can learn how to take matters into your own hands and start putting your business out there where people will actually see it.
Through weekly webinars, you can learn every step of setting up your own website, adding regular postings, using social media to connect with customers, and using email marketing to keep your customers informed. The webinars are divided into five 2 hour workshops (the website builder workshop is 4 hours).
By taking part in these webinars, you will join a growing community. Share your frustrations or the challenges that you face with other business owners. Learn from each other and you will find encouragement and honesty.
As part of a complete web package, you will have free access to weekly Web Presence webinars. I will show the techniques you need to succeed. Learn how to grab hold of success and not let go. To take part in the Web Presence Institute, visit my events page and register for classes today.
It’s time to make a decision – are you ready to get to work? I’ll give you the tools, the instructions, the support and the resources to stay on track. If you want a successful business, it’s time to roll up your sleeves!
Social media has changed the way we interact online. This applies to actual social interaction and how businesses connect with consumers. The majority of businesses include a social media strategy as a part of their overall marketing strategy. It allows you to share inform, educate, and entertain your clients. If you don’t post on social media, you are not doing everything that you can in order to expand your business. Explore the benefits of using social media platforms.
So, who uses social media? Everyone you know, from grandma down to your nieces or nephews, are on Facebook or Twitter. Most professionals regularly use LinkedIn. From sharing photos to liking and sharing updates from friends and family, Facebook was at the forefront of getting social media into the hands of the masses. Now, there are almost a dozen different popular social media networks. About three quarters of all internet users use social media websites
Facebook remains at the head of the class, but right behind is Twitter, LinkedIn, Instagram, Tumblr, Pinterest, and Google Plus. About 71% of all internet users have a Facebook account, while about a quarter of all users also have an account with one of the other top platforms.
Millions of people use their social media account as their primary source of online information. With a good social media strategy, you can attract more customers and increase your web presence. Using social media as part of your online marketing efforts is one of the most cost effective ways to reach potential customers and get your name out there. Here is an overview of the main benefits of using social media:
Having a good strategy will allow you to make the best use of social media in building web presence. There are many ways to ensure you have a solid plan in place, but I generally try to stick to an 80/20 rule of social media posting (from Michael Port’s book BOOK YOURSELF SOLID). Dividing social media posts into 2 separate categories, you can make sure that you are not constantly bombarding your followers with sales pitches.
The 80/20 rule works as follows:
80% of the time, the goal of your social media posts is to tell stories, entertain, inform, and educate your followers. Those posts should be useful or entertaining to the market that you are targeting.
The remaining 20% of your social media posts can be used to offer products and services. These offers should be real solutions for real problems. Focus on solutions for your target audience. How can they benefit from using your products or services? What is the value of your proposed offers? Stick to honest facts about why they should choose your business.
It may help to plan out your posts for the week, to ensure you are generally following the 80/20 rule. If you have 5 Facebook posts for the week, make sure that 4 of them revolve around topics that your core audience will find interesting and be more likely to re-share, retweet, or pass on to their friends or family.
The way that you use each social media platform will vary, as they each have their own set up and general demographics. Look over the various ways that you can adjust your plan to each specific social media platform.
Create a Facebook page that is just for your business, instead of relying on your personal Facebook account. You should post at least twice per week, using a combination of text with images or video. If you have a blog on your business website, set it up to auto-post to Facebook when a new blog article is released.
With Twitter, you should also create a Twitter account for business use. Twitter is intended for short info blasts and people consume information on Twitter much more rapidly, so try to post at least 3 time per week or more. You will have a 140 character limit to the length of your tweets, which means that you will have to keep your message short and concise. You can also set your blog to auto-post to Twitter.
LinkedIn is geared towards professionals and peer to peer to networking. With LinkedIn, you can make business connections and also get honest feedback from clients. Brand your page and try to actively engage in group discussions. Ask your satisfied customers for testimonials that you can then use in your promotions.
Using social media should not be the entire focus of your online marketing, but you should devote some time and energy to posting on a regular basis. It is the perfect way to reach your customers and engage them in conversation. Release fun and relevant information that they may pass on to others and share on their own social media accounts. If you want to make the most use out of online marketing, to increase your web presence, then you should definitely think about developing a social media strategy for your business.
Hopefully, this information has helped you gain a better understanding of how you can use social media platforms to your benefit. This overview outlines some of the key reasons and methods for using social media as part of a marketing strategy. If you want additional tips and specific details on getting started with Facebook, Twitter, or LinkedIn, register for my FREE program – “HOW TO CREATE AND GROW YOUR WEB PRESENCE” – where you will discover step by step instructions on setting up a website and implementing an effective online marketing strategy for increased web presence. Thank you for reading and remember to check out some my other articles on online marketing and blogging.