I am often asked, "How long does it take to make a website".
The time involved in creating a website can range anywhere from a few minutes to several months, depending on the complexity of the website AND the knowledge and experience of the website developer.
If the website has only a few pages with text and images, it can be launched in less than 1 hour.
Have you set your business goals for 2016 yet? Towards the end of the year, millions of people decide to set New Year’s resolutions, yet only a fraction of these people actually follow through with their plans. Once the new year begins, it is easy to get swept back into your busy schedule. Many people end up forgetting about their resolutions or giving up on them after a couple of weeks.
Time management is crucial to the productivity of any business – even when you are self-employed or starting your own business. One of the biggest complaints from managers and bosses is that their workforce is not as productive as they would like.
When you decide to take the leap and go into business for yourself, you will be faced with many challenges. There is no one around to say no to you or to force you to complete tasks on time. If you decide to become your own boss, you really need to act like a boss. Treat yourself the way that you would treat an employee.
Even if you do not realize it, technology is a major part of any modern business. The use of office automation software and technology has completely changed the way many tasks are handled.
The most commonly used office automation technology is financial software for automating payroll, invoicing, and other finances. Though, there are many other ways that you can use technology to automate tasks. With the right software, you can improve productivity and streamline your daily business operations.
To explore the many ways that technology can free up time and save you money, you will need to evaluate your current business operations. Consider each department within your company and ask yourself, “which repetitive tasks eat up the most time?”
Look for ways that you can incorporate office automation software to handle common tasks. This could include automating targeted email campaigns or even inventory management.
Almost any task that you complete on the computer on a regular basis can be automated using special software or web-based applications. These applications can free up manpower, save costs, and eliminate the risk of human error. Here are a few examples of tasks that can easily be outsourced to your computer:
CRM, or customer relationship management, refers to tasks and procedures for keeping track of customers. This includes contact information, sending out newsletters or updates to customers, responding to customer inquiries, and automated responders. These are tasks that you may commonly perform in order to keep up with your customers and meet their demands. Using a CRM office automation application, you can automate the majority of your customer relationship tasks.
Record keeping is another area where office automation is useful. From inventory management to payroll, all of your bookkeeping should be handled electronically. You can save time handling payroll, quarterly taxes, and all of your business finances.
Along with office automation software for record keeping, with an automated backup service, you can ensure you always have duplicates of any invoices or other records. You will never have to worry about losing an important document, receipt, or other file.
While streamlining finances and customer relations are great reasons to use office automation technology to improve your business, one of the greatest examples of office automation in action is using software for your marketing strategies.
Targeted email campaigns, social media posting, and other marketing tasks can be automated with easy-to-use office automation software. When you are dealing with hundreds of emails, in a targeted email campaign, you need some type of software to manage contact lists, subscribers, and the sending of mass emails. Set an automated schedule to send out newsletters, sales information, and social media posts.
Using office automation for marketing also provides you with analytics. Track the success of your marketing efforts, examine the statistics about your email campaigns or the number of people that have interacted with your social media postings.
Technology is everywhere, there is no getting around it. If you want to cut down on marketing costs, consider using some form of office automation software. Examine your current business practices and evaluate which tasks could be completed, or at least streamlined, by using available technology. Consider the amount of time that you or your employees spend on different tasks and then find the right office automation software.
Look into different software that is designed to provide specific office automation services, including marketing solutions, bookkeeping, and any other business operations.
Many of these office automation services or applications have a monthly fee or a larger one-time fee. When you consider the number of hours that you can free up, office automation is almost always a good idea.
Using technology for business office automation is not a new concept. With every new development in technology, businesses look for ways to cut costs, free up manpower, and reduce the risk of human error. We may even get to the point where 99% percent of your business is automated using computers, but for now – make an effort to find office automation software for your most time-consuming tasks.
An entrepreneur is a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. If you have a dream of becoming an entrepreneur and running your own business, you need to have a purpose. Defining your purpose allows you to better serve your clients and to provide a clearer focus as to where your business is headed. It is one of the crucial components of any business, and should be made a top consideration during the initial stages of compiling a business plan.
When you feel that you have a good grasp of your purpose, ask yourself these four questions:
These are the types of questions that you need to ask yourself, truthfully, to ensure you are placing your focus where it needs to be – on the future and longevity of your business.
The very first question that you should ask yourself is – who are you serving? What is your main niche market that you are targeting? Having a target audience in mind helps you reach a specific demographic. Start thinking about who is going to benefit most from what you have to offer.
Focusing in on a niche area of your given industry is a great way to improve your marketing strategies and connect with customers. Narrowing your market base to a smaller demographic allows you to easily understand the nuances of targeted marketing.
You need to have a clear vision of the problem that you are solving. What problem does your product or service solve? Think about your niche market. What are the problems that your core demographic often deals with? Decide early on what problem your clients will be able to overcome by purchasing your items.
Next, you should think about how you are able to solve problems for your clients. Make sure that you can easily explain how using your product or service is the right solution for a specific need or problem. Refer back to the problem you decided on and how your solution will help.
Your first reaction to the question, “why are you doing this,” should not be, “take make lots of money.” Sure, money is great, but when all of your energy is wrapped up in the financial side of running a business, your entire business is driven by fear. This leads to poor decisions, inferior products or services, and less interest in the needs of your clients.
For a business to succeed, your reasons should be reward based. If you are focusing on providing a superior product or service and truly aim to help people, you will benefit.
When you have a clear picture of the purpose and function of a product or service, you can begin delivering purpose driven content. During direct forms of marketing, your efforts should be centered on promoting the purpose your products or service provides.
As you create advertising campaigns, social media posts, blog articles, targeted emails, and other marketing methods – go back to the questions, “what problem does it solve?” and “how does it solve that problem?”
Instead of saying to consumers, “buy this now,” you explain how they can overcome a specific problem or otherwise benefit from the item that you are promoting.
Find a business that you love and that you would do, whether or not there is money involved. This will make it easier to stay focused on your purpose. Always be moving forwards towards your goals. Reaching these goals is simpler when your business, your products, or your services have a clearly defined purpose.
The center of your purpose is serving your clients. You are looking at which of their problems you can solve and what solutions you have to offer. Create a quality product or service and consumers will recognize the advantages it provides.
Whenever you feel that your business is steering off course, go back to these four questions – remind yourself of the initial ideas and motivations that were driving your business.
If you are not getting the results you want, from your efforts at promoting your business online, it is either because you are not offering useful information to your customers or you’re just being lazy. You have the power to increase your web presence and attract more customers, but not without taking direct action.
As a business owner, you should know that customers do not always just appear at your doorstep. You need to reach out and make your presence known. There is no magic bullet. It is time to step in front of the mirror and ask yourself some honest questions.
Are you willing to work hard? Are you willing to put in the time and effort it takes to create something meaningful? Something that people will value? If you don’t think you can handle this, you’re wrong! It’s not a question of ability, it’s a question of willingness. No matter who you are, no matter what life has thrown at you (I’ve had a LOT thrown at me!), you have the potential to succeed. It’s actually imprinted on your DNA. If I haven’t scared you off yet, you are probably up to the task. Read on.
If you’re not sure what service or product best suits you, tune in to my webinars where I help you discover your perfect business. Next decide what value you can provide to your clients. What is your specialty and why should they choose your services or products? What is your focus? What can you do for your clients and how can you help them? These are some of the things that you need to start asking yourself.
The purpose of online marketing is not just to attract a small group of potential customers. In order to gain the trust of your customers and keep them coming back, you need to establish yourself as a leading authority in your niche market. You have the knowledge and resources to accomplish this, so what are you waiting for?
You can begin setting yourself up as an authority, by providing relevant content that they can actually use. They will begin to see you as the source of quality, helpful information and content. Your clients should feel that you have their best interests in mind.
If you put in the work, you will get results. It is as simple as that. You cannot just launch a website and expect customers to come rushing to your doorstep. You need to make your presence known and continue offering something of real value.
By providing regular blog postings with relevant content, sharing useful information on social media, and keeping your clients up to date through email marketing campaigns, you will get concrete results. You will be able to track your progress by looking at your sales figures and examining your increased web traffic.
You need to step up and make a decision. Are you going to do the work or are you going to hire someone to do it for you? There are essentially three paths to choose – do it yourself, hire someone to do it, or pick and choose what tasks you want to outsource.
Teach a man to fish and he will have fish for life. Teach a business how to properly connect with their customers and they will have success. By learning how to handle some of these tasks on your own, or through your own marketing department, you can save money and expand your market potential.
Do not act like the kid outside the candy store with their nose pressed up against the glass. Come inside and take what you need. You have the potential, but what you do with it is your choice. Either you will activate it or not. Create what is around you, create your own success and open your own doors. You want to know the secret to success – work your ass off!
There may be risk involved. You may have to fail before you succeed, but if you keep getting up and applying the knowledge you’ve gain with each failure, you’re bound by universal probability to eventually succeed. Failing at SOMETHING is much better than succeeding at NOTHING. With just a few hours of your time, you can start taking steps in the right direction. By learning how to take advantage of the resources available to you, you will be able to expand your market base like never before. You have nothing to lose but time on the couch – the time to act is now.
You do not need to hire an expensive marketing agency and spend thousands of dollars. You can begin setting yourself up as a voice of authority in your niche all on your own. With the Web Presence Institute, you can learn how to take matters into your own hands and start putting your business out there where people will actually see it.
Through weekly webinars, you can learn every step of setting up your own website, adding regular postings, using social media to connect with customers, and using email marketing to keep your customers informed. The webinars are divided into five 2 hour workshops (the website builder workshop is 4 hours).
By taking part in these webinars, you will join a growing community. Share your frustrations or the challenges that you face with other business owners. Learn from each other and you will find encouragement and honesty.
As part of a complete web package, you will have free access to weekly Web Presence webinars. I will show the techniques you need to succeed. Learn how to grab hold of success and not let go. To take part in the Web Presence Institute, visit my events page and register for classes today.
It’s time to make a decision – are you ready to get to work? I’ll give you the tools, the instructions, the support and the resources to stay on track. If you want a successful business, it’s time to roll up your sleeves!