Generating new business opportunity leads is one of the key factors for success and business growth. As it turns out, blogging is one of the most effective ways to gather these leads, as well as grow your market base and reach more customers. Businesses that blog on a regular basis receive 55% more website visitors and 126% more leads than businesses that decide not to blog.
Blogging Improves Search Engine Optimization
How does blogging provide such an increase in leads and website traffic? Part of the reason stems from the improved SEO (search engine optimization). When you add a new blog article every week, or every couple of weeks, you are constantly adding fresh, new content to your website.
Search engines, including Google, place a priority on websites that are regularly updated. It makes sense that fresh content would be more relevant to a search query than older content. All it takes is two to four articles per month, to begin boosting SEO and attracting new visitors.
Increased Website Traffic Provides More Business Opportunity Leads
As your website gains more traffic, you will naturally gain more sales leads. Along with more web traffic and creating more leads, the sharing of your blog articles on social media will also help boost your potential leads.
People tend to share information that they find useful or articles that trigger an emotion. Let’s face it, there is no real reason for a website visitor to share a link to your homepage or services page with their friends and family on Facebook or Twitter. On the other hand, an article that offers beneficial information that provides real value is something that your customers may want to share with others.
Informative Blogs Improve Customer Trust
Your customers will appreciate the information that you provide. By sharing relevant, useful information, you are showing your customers that you care – that you want them to be able to find helpful information, tips, and suggestions, about topics related to the products, services, or industry that you are involved in.
Combining Blogging and Social Media
Blogging on a regular basis, combined with an effective social media strategy, helps you get your name out there and reach more people. This offers the best opportunity for instant feedback from your visitors. People will leave comments on blogs and across social media platforms.
Listen to what people have to say, where their interests lay, and what they are looking for. You can use this information to gain more insight about the interests and desires of your key demographics. You can communicate directly with your customers on a level that was not available before the rise of the internet. Harness the power of digital communication and connect with your customers through a combination of social media marketing and regular blogging.
Focus on Quality, Useful Information
The quality of the content that you post to your business blog is just as important as the frequency of your posts. Some businesses struggle to consistently release new, informative information. Without an effective strategy in place, you may not get the results that you want or generate any additional business opportunity leads. Your business growth is connected to these leads. This is how you reach out and attract new clients or customers.
Create Your Own Blog Articles or Hire Out
If you do not already have a blog on your business website, then you need to decide whether you want to create your own blog articles or hire out. Being able to devote the time to create original blog articles on a weekly basis is not a luxury that every business owner has. If you feel that you would not be able to keep up with a regular blogging schedule, then your best option is to hire someone else do it.
For a relatively small fee, you can begin taking advantage of the most effective form of marketing – blogging. You get to decide on the frequency of the posts, the topics, the tone and style, and whether you would like to combine this with a social media posting strategy.
When you compare services for quality blog writing and social media posting to other forms of marketing, you will quickly see that blogging offers the best return on investment for business opportunity leads. Pay-per-click advertising, targeted email campaigns, and press releases can all cost hundreds of dollars per month, in order generate sales, while blogging is relatively inexpensive.
Best of all – it does so much more than just draw visitors to your website. Unlike other forms of marketing, you actually get to connect with your customers, build trust, and learn more about what they think and are interested in. If you want to make the most of your marketing efforts, or if have not yet introduced a marketing strategy to your business, blogging is the place to start. Begin with a blog article per week and get ready to connect with your customers like never before.