Is your website getting enough traffic?
More traffic means more customers buying your products, hiring your services, seeing your message, etc…
More traffic is ALWAYS a good thing!
Is your web PRESENCE optimized to drive waves of INTERESTED prospects to your offer?
Let’s run through the check list.
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WEBSITE OPTIMIZER CHECKLIST
OFFER
Is your offer engaging? The title and tagline for the offer should be simple and clear. It should offer a clear solution to a specific problem.Landing PageYour landing page should present your offer with an engaging image or video. Include a single, clear Call-To-Action button with enticing action text
SEO
Your website needs to be Search Engine Optimized so that people searching for the solution you offer can find you. Using the exact same keywords on your website that people are using to search for your product is the beginning of a successful SEO strategy. Use those keyword and phrases for page titles and section headings. This will help Google clearly define your business so they can match you with the people searching for your product or service.
TARGETED CUSTOMER DEMOGRAPHIC
Who is your ideal customer? Who has the problem? Who needs your product? The more specific and detailed you can be in defining your target market, the more effective and successful your efforts will be at attracting the right people to your website.
Who is your ideal customer? Who has the problem? Who needs your product? The more specific and detailed you can be in defining your target market, the more effective and successful your efforts will be at attracting the right people to your website.
SOCIAL SHARING
Your offer, articles and newsy updates need to be shared on social media (FaceBook and Twitter) with back links to your landing page. Social sharing buttons should be included on all your articles, offers and landing pages so visitors can easily share your content through THEIR social network.
BLOG
A blog is one of the most essential components of a strategy to drive targeted customers to your website and products. Very few business owners have the time or interest to maintain a blog with new articles published weekly (or even monthly). Successful business understand the importance of a blog and hire professional blog writers
VIDEOS
Create a video introduction of your company, products or services and feature it prominently on your home page. This video can also be used to attract people on social media and in email campaigns.Email MarketingContrary to what you may believe, ethical email marketing is NOT spam. Email is still the number one way to build a relationship with both your current customers as well as your interested prospects.
PAID ADS
Creating and managing a paid ad campaign on FaceBook and Google Adwords can have a very high ROI (Return On Investment). Ad campaigns can be targeted to very specific groups of people. They can also be configured to show up on very specific websites. The ad should have a powerful statement or tagline and engaging image. People click the ad and are taken directly to your offer.
For more detailed information on each section in the above checklist, read our other BLOG articles.
Let Max Height Web Solutions be your success partner. We’re here to support you and provide services, training and resources to you so your business can become more successful and more profitable.