It appears that some businesses are changing or updating their websites as frequently as every few minutes. While this seems to make sense for news sites and those that want to provide readers with up to date info, does this necessarily make sense for YOUR business website?
You would like to show your visitors that you are continuously innovating your business, but at the same time, does changing all the time, give visitors the impression that you simply can’t make up your mind about what you've to offer?
Here is what you should think about before you build your company website.
There's definitely something to be said for always being fresh and new. Whenever your visitors are searching for the most recent and popular fads in clothing, for instance, you'll need to be able to deliver these trends as soon as they are on the red carpet or on the runway.
Change also shows your visitors that you're always looking out for them as well as their needs. You may include a daily, weekly or monthly blog, for instance, which gives up to date info on the state of things in your business or perhaps on trends in the products you're selling.
By keeping your web site alive with new info, your visitors will see that you are concerned with the long run health of your business.
On the other hand, you may need to consider keeping the look and feel of your website consistent and familiar.
While there'll be a need to change things up every once in a while as things are out of date, keeping the basic configuration of your web site might help regular visitors seem like you're consistent and easy to keep up with.