Work Your Ass Off!
If you are not getting the results you want, from your efforts at promoting your business online, it is either because you are not offering useful information to your customers or you’re just being lazy. You have the power to increase your web presence and attract more customers, but not without taking direct action.
As a business owner, you should know that customers do not always just appear at your doorstep. You need to reach out and make your presence known. There is no magic bullet. It is time to step in front of the mirror and ask yourself some honest questions.
Are you willing to work hard? Are you willing to put in the time and effort it takes to create something meaningful? Something that people will value? If you don’t think you can handle this, you’re wrong! It’s not a question of ability, it’s a question of willingness. No matter who you are, no matter what life has thrown at you (I’ve had a LOT thrown at me!), you have the potential to succeed. It’s actually imprinted on your DNA. If I haven’t scared you off yet, you are probably up to the task. Read on.
Determine the Value You Can Offer
If you’re not sure what service or product best suits you, tune in to my webinars where I help you discover your perfect business. Next decide what value you can provide to your clients. What is your specialty and why should they choose your services or products? What is your focus? What can you do for your clients and how can you help them? These are some of the things that you need to start asking yourself.
Establish Yourself as a Leading Authority
The purpose of online marketing is not just to attract a small group of potential customers. In order to gain the trust of your customers and keep them coming back, you need to establish yourself as a leading authority in your niche market. You have the knowledge and resources to accomplish this, so what are you waiting for?
You can begin setting yourself up as an authority, by providing relevant content that they can actually use. They will begin to see you as the source of quality, helpful information and content. Your clients should feel that you have their best interests in mind.
Put in the Work and You Will Get Results
If you put in the work, you will get results. It is as simple as that. You cannot just launch a website and expect customers to come rushing to your doorstep. You need to make your presence known and continue offering something of real value.
By providing regular blog postings with relevant content, sharing useful information on social media, and keeping your clients up to date through email marketing campaigns, you will get concrete results. You will be able to track your progress by looking at your sales figures and examining your increased web traffic.
You Need to Make a Decision
You need to step up and make a decision. Are you going to do the work or are you going to hire someone to do it for you? There are essentially three paths to choose – do it yourself, hire someone to do it, or pick and choose what tasks you want to outsource.
Teach a man to fish and he will have fish for life. Teach a business how to properly connect with their customers and they will have success. By learning how to handle some of these tasks on your own, or through your own marketing department, you can save money and expand your market potential.
Far Better To Try And Fail, Than Fail To Try
Do not act like the kid outside the candy store with their nose pressed up against the glass. Come inside and take what you need. You have the potential, but what you do with it is your choice. Either you will activate it or not. Create what is around you, create your own success and open your own doors. You want to know the secret to success – work your ass off!
There may be risk involved. You may have to fail before you succeed, but if you keep getting up and applying the knowledge you’ve gain with each failure, you’re bound by universal probability to eventually succeed. Failing at SOMETHING is much better than succeeding at NOTHING. With just a few hours of your time, you can start taking steps in the right direction. By learning how to take advantage of the resources available to you, you will be able to expand your market base like never before. You have nothing to lose but time on the couch – the time to act is now.
Join the Web Presence Institute
You do not need to hire an expensive marketing agency and spend thousands of dollars. You can begin setting yourself up as a voice of authority in your niche all on your own. With the Web Presence Institute, you can learn how to take matters into your own hands and start putting your business out there where people will actually see it.
Through weekly webinars, you can learn every step of setting up your own website, adding regular postings, using social media to connect with customers, and using email marketing to keep your customers informed. The webinars are divided into five 2 hour workshops (the website builder workshop is 4 hours).
By taking part in these webinars, you will join a growing community. Share your frustrations or the challenges that you face with other business owners. Learn from each other and you will find encouragement and honesty.
As part of a complete web package, you will have free access to weekly Web Presence webinars. I will show the techniques you need to succeed. Learn how to grab hold of success and not let go. To take part in the Web Presence Institute, visit my events page and register for classes today.
It’s time to make a decision – are you ready to get to work? I’ll give you the tools, the instructions, the support and the resources to stay on track. If you want a successful business, it’s time to roll up your sleeves!