Your Best Customer’s Journey Likely Begins (And Continues) Here Maybe you remember the social pressure you felt when you were young.  Pressure to try things… pressure to fit in… pressure to be “cool” like the rest of the kids. When you’re young, some social pressure can work to push you in undesirable directions… but some may have

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Optimize Your Messages For Your Ideal Customer… And Google Will Love You Isn’t it a fabulous world we live in? I mean, how cool is it that you can whip out your phone (or open a tab on your browser) and search for anything you want or need… and in seconds, have a list of solutions ordered

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​Facebook Advertising Gives You Unprecedented Marketing Opportunity You have a beautiful Facebook business page for your up-and-coming, fast-growing enterprise. Congratulations! Now: How’s that working for you? Are people seeing your page, and all the wonderful things you post to it? Specifically, is your Facebook business page helping you grow your relationships with customers, suppliers, current employees, people who’ve written online

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Social Media: Think Of It As The Modern-Day “Shopping Mall” Congratulations on a beautiful website. You have great copy… compelling offers… attractive graphics… iron-clad testimonials from happy clients… even a cool entertaining video describing exactly what your business does. Hey, any prospective customer who sees that website is bound to take an interest in doing business with you! So…

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Want An Effective Digital Marketing Presence?Keep It FreshDan Kennedy is one of the foremost marketing experts of our time.  His track record includes taking entrepreneurs from, well, entrepreneurial dreams to seven-figure incomes and multi-millionaire wealth.  He edits six business newsletters, and influences more than a million business owners every year. Kim Walsh-Phillips is the CEO of

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When Prospects Are Involved, They’re Influenced How effective is your business’ web presence? These days, nearly every “serious” business has a website.  Most also have some presence on social media, review sites, and the like. But you can tell how serious a business is about attracting, wowing, and retaining the best customers by looking at how they use

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You Have Five Seconds To Impress Me. Go.​You have a business that brings value to your prospects and customers. So have your competitors. You’ve invested in a web presence for your business. So have your competitors. You have a professional website that’s technically sound, loads fast, and looks beautiful. So have your competitors. When a stranger or prospect is looking for

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It appears that some businesses are changing or updating their websites as frequently as every few minutes. While this seems to make sense for news sites and those that want to provide readers with up to date info, does this necessarily make sense for YOUR business website? You would like to show your visitors that you

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Your Ideal Customer’s Journey To You Often Begins With A Simple SearchBack in the day, you flipped open the phone book to find a solution to a problem, or to look for the right business to meet a need or fulfill a want.But when was the last time you looked something up in the phone

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Four Key Steps In Your Ideal Customer’s Journey To You As an entrepreneur, you know the “holy grail” of small business is to have customers who love you. No, I don’t just mean customers who do business with you again and again. I’m talking about the kind of customers who develop a fanatical passion – downright ambassadorship!

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