Want More Customers?  Introduce Your Business (And Yourself) To Prospects ​“Nothing personal.” When you hear those words, it’s usually not in a positive context.  Generally, it means someone’s about to treat you in a way you wouldn’t prefer… but they don’t want you to take it personally.  After all, as they might also say, “it’s just

​Read More

Your Best Customer’s Journey Likely Begins (And Continues) Here Maybe you remember the social pressure you felt when you were young.  Pressure to try things… pressure to fit in… pressure to be “cool” like the rest of the kids. When you’re young, some social pressure can work to push you in undesirable directions… but some may have

​Read More

Optimize Your Messages For Your Ideal Customer… And Google Will Love You Isn’t it a fabulous world we live in? I mean, how cool is it that you can whip out your phone (or open a tab on your browser) and search for anything you want or need… and in seconds, have a list of solutions ordered

​Read More

​Facebook Advertising Gives You Unprecedented Marketing Opportunity You have a beautiful Facebook business page for your up-and-coming, fast-growing enterprise. Congratulations! Now: How’s that working for you? Are people seeing your page, and all the wonderful things you post to it? Specifically, is your Facebook business page helping you grow your relationships with customers, suppliers, current employees, people who’ve written online

​Read More

Social Media: Think Of It As The Modern-Day “Shopping Mall” Congratulations on a beautiful website. You have great copy… compelling offers… attractive graphics… iron-clad testimonials from happy clients… even a cool entertaining video describing exactly what your business does. Hey, any prospective customer who sees that website is bound to take an interest in doing business with you! So…

​Read More

Michael Hume is a freelance writer, singer, and songwriter, and author of The 95th Christmas. He’s an honor graduate of the Defense Information School, and holds an M.S. from the University of Colorado School of Business. Michael is the author of hundreds of online articles, including the popular series Great Leadership Requires Inspiration, The Conscience of a

​Read More

Want An Effective Digital Marketing Presence?Keep It FreshDan Kennedy is one of the foremost marketing experts of our time.  His track record includes taking entrepreneurs from, well, entrepreneurial dreams to seven-figure incomes and multi-millionaire wealth.  He edits six business newsletters, and influences more than a million business owners every year. Kim Walsh-Phillips is the CEO of

​Read More

When Prospects Are Involved, They’re Influenced How effective is your business’ web presence? These days, nearly every “serious” business has a website.  Most also have some presence on social media, review sites, and the like. But you can tell how serious a business is about attracting, wowing, and retaining the best customers by looking at how they use

​Read More

You Have Five Seconds To Impress Me. Go.​You have a business that brings value to your prospects and customers. So have your competitors. You’ve invested in a web presence for your business. So have your competitors. You have a professional website that’s technically sound, loads fast, and looks beautiful. So have your competitors. When a stranger or prospect is looking for

​Read More

It appears that some businesses are changing or updating their websites as frequently as every few minutes. While this seems to make sense for news sites and those that want to provide readers with up to date info, does this necessarily make sense for YOUR business website? You would like to show your visitors that you

​Read More